Rebuilding your onboarding experience for the third time is a badge you’ll wear with pride… Welcoming players into your game is a serious investment it’s a commitment to slow, caring education and thoughtful immersion into your world.
A white-knuckle prayer that players will stick around.Įducating players is a huge topic - too big for me to attempt - but I posit that the more care you take making your game welcoming, the more players will stick around and become invested. Loading screens with controller mappings, regular game-halting popups and ambiguous instructions all elicit a similar pain response. When devs speak the words “We just gotta add a tutorial…” it physically hurts me. I’m excited to share some of the practical things I did to make the game welcoming as well as outline a bunch of stuff that went wrong along the way.Īll too often, it feels like the onboarding portion of a game doesn’t get the attention it deserves. Welcoming players into DATA WING was uniquely challenging.
😅Īnd it worked DATA WING has had over 5 million downloads, has a user rating of 4.9 stars on the App Store and Google Play and has been volunteer-translated into 17 languages. Oh, and it was released completely free.Ī lot of what makes DATA WING special isn’t immediately apparent - it presents as just another mobile game - but that was a ploy to help it reach (and hopefully delight) as broad an audience as possible. It’s an unusual game the racing mechanic involves thrusting off walls to gain speed, it’s set inside a teenager’s smartphone and there’s a multi-layered narrative that slowly reveals itself over the game’s 90 minutes. DATA WING is a challenging, retro-styled racing game with a story (iOS, Android).
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